What is the Importance of Digital Marketing As you look for new ways to market your business, you may hear people tell you about the importance of digital marketing. Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent. So, why is digital marketing important? By investing in digital, you will help your business grow. In this post, we’ll cover a few reasons digital marketing is important to your business. Keep reading to learn more about why it’s time for your business to adopt an online marketing strategy! Reach the people where they spend their time With the growth of the Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe